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Music and art was Bob Collymore’s light side

By BONIFACE NYAGAH – The East African

Eulogised for his support for the arts, the death of Safaricom chief executive officer Bob Collymore on Monday has left a big void in the creative art sector in Kenya.
With arguably the largest marketing budget, the giant telco has in the past decade set the agenda for corporate spending on the creative arts.

Collymore’s personal endorsement of music concerts and programmes and art exhibitions sparked investor confidence as fellow industry titans took the cue from him.
As debate on who will succeed him at Safaricom rages on, many in Kenya’s art sphere hope that his successor will be as passionate about the creative sector as Collymore was.

A member of UN Global Impact, Collymore espoused the principles of the double bottom line that seeks to achieve positive social impact while attaining traditional financial goals.

Picking up from where his predecessor Michael Joseph left off, Collymore took a personal interest in ensuring that corporate sponsorships had a long- term impact that surpassed immediate commercial interests.

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